AWS Elemental MediaTailor

AWS Elemental MediaTailor Monetization Functions adds ad response hooks

AWS Elemental MediaTailor now supports two additional lifecycle hooks for monetization functions: post ad decision server (ADS) response, and pre manifest insertion. MediaTailor is a video service that personalizes and inserts ads into live and on-demand streams.

AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion

AWS Elemental MediaTailor now supports Low-Latency HTTP Live Streaming (LL-HLS) ad insertion using HLS Interstitials.

AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams.

AWS Elemental Inference now generates contextual metadata from live video in real time

AWS Elemental Inference now generates contextual metadata from live video streams in real time, using AI to produce scene-level intelligence without custom machine learning infrastructure.

AWS Elemental MediaTailor introduces in-console analytics dashboard for ad monetization and streaming performance

AWS Elemental MediaTailor now includes an analytics dashboard built directly into the AWS Management Console, giving publishers a global and multi-region view of ad monetization and streaming performance — with the ability to compare across regions and drill into individual…

AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout. Previously, changing these settings required contacting AWS Support.

AWS Elemental MediaTailor launches Monetization Functions

AWS Elemental MediaTailor now supports monetization functions, a new capability that lets customers customize how MediaTailor builds ad decision server (ADS) requests and manages session data during ad-personalized playback.

AWS Elemental MediaTailor now supports ad trickplay personalization and compact DASH manifest optimization via dynamic transcoding

AWS Elemental MediaTailor now enhances streaming ad personalization with support for trickplay features in HLS and DASH formats. This update also introduces compact DASH manifests for more efficient manifest delivery.

AWS Elemental MediaTailor now provides automatic secure server-to-server integration with Google's ad platforms

AWS Elemental MediaTailor now automatically authenticates server-to-server connections with Google Ad Manager (GAM), Google Campaign Manager (GCM), and Google Display & Video 360 (DV360). This delivers a seamless integration experience for customers using Google's ad platforms.

AWS Elemental MediaTailor now available in Europe (London)

AWS Elemental MediaTailor is now available in the Europe (London) AWS Region. MediaTailor is a personalized ad insertion and channel assembly service that enables video providers to serve targeted ads in live and on-demand video streams using server-side ad insertion (SSAI) and…