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  1. Providers
  2. ›Amazon Web Services
  3. ›AWS Elemental MediaTailor
  4. ›Update

Feature•Mar 30, 2026

AWS Elemental MediaTailor now available in Europe (London)

AWS Elemental MediaTailorAWS · Media Services

AWS Elemental MediaTailor is now available in the Europe (London) AWS Region. MediaTailor is a personalized ad insertion and channel assembly service that enables video providers to serve targeted ads in live and on-demand video streams using server-side ad insertion (SSAI) and Server Guided Ad Insertion (SGAI), delivering a broadcast-quality viewing experience without the buffering or ad blockers associated with client-side ad insertion.

With this expansion, customers serving viewers in Northern Europe can now run ad insertion workloads closer to their audience, reducing ad decisioning latency and improving ad fill rates. Customers using SSAI or SGAI workflows benefit from lower-latency ad stitching and ad tracking closer to their European viewers, and customers already using MediaTailor in Europe (Ireland) gain an additional region for redundancy and increased capacity.

To learn more, visit the AWS Elemental MediaTailor product page or the AWS Elemental MediaTailor User Guide. To get started, sign into the AWS Elemental MediaTailor console.

Read the original announcement↗

More from AWS Elemental MediaTailor

All AWS Elemental MediaTailor updates →

  1. AWS Elemental MediaTailor Monetization Functions adds ad response hooks

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    AWS Elemental MediaTailor•Feature•Sep 16, 2026

  2. AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion

    AWS Elemental MediaTailor now supports Low-Latency HTTP Live Streaming (LL-HLS) ad insertion using HLS Interstitials.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  3. AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

    AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  4. AWS Elemental Inference now generates contextual metadata from live video in real time

    AWS Elemental Inference now generates contextual metadata from live video streams in real time, using AI to produce scene-level intelligence without custom machine learning infrastructure.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  5. AWS Elemental MediaTailor introduces in-console analytics dashboard for ad monetization and streaming performance

    AWS Elemental MediaTailor now includes an analytics dashboard built directly into the AWS Management Console, giving publishers a global and multi-region view of ad monetization and streaming performance — with the ability to compare across regions and drill into individual…

    AWS Elemental MediaTailor•Feature•Aug 31, 2026