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  3. ›AWS Elemental MediaTailor
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Feature•Aug 31, 2026

AWS Elemental MediaTailor introduces in-console analytics dashboard for ad monetization and streaming performance

AWS Elemental MediaTailorAWS · Media Services

AWS Elemental MediaTailor now includes an analytics dashboard built directly into the AWS Management Console, giving publishers a global and multi-region view of ad monetization and streaming performance — with the ability to compare across regions and drill into individual playback configurations.

The dashboard surfaces key business metrics including fill rate, ad impression rate, video completion rate, and impression recovery data — showing publishers exactly how many billable impressions they are recovering through MediaTailor's server-side beacon retry logic.

The analytics dashboard is available in all AWS Regions where AWS Elemental MediaTailor is available. The dashboard uses Amazon CloudWatch, which provides a free tier of usage. Some dashboard components use ListMetrics API calls, and pricing applies for usage beyond the free tier. See Amazon CloudWatch pricing for details. Additional streaming metrics, reporting dimensions, and visualizations will be added in subsequent releases to the dashboard.

To learn more, see Monitoring ad insertion performance with the analytics dashboard in the AWS Elemental MediaTailor User Guide.

Read the original announcement↗

More from AWS Elemental MediaTailor

All AWS Elemental MediaTailor updates →

  1. AWS Elemental MediaTailor Monetization Functions adds ad response hooks

    AWS Elemental MediaTailor now supports two additional lifecycle hooks for monetization functions: post ad decision server (ADS) response, and pre manifest insertion. MediaTailor is a video service that personalizes and inserts ads into live and on-demand streams.

    AWS Elemental MediaTailor•Feature•Sep 16, 2026

  2. AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion

    AWS Elemental MediaTailor now supports Low-Latency HTTP Live Streaming (LL-HLS) ad insertion using HLS Interstitials.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  3. AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

    AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  4. AWS Elemental Inference now generates contextual metadata from live video in real time

    AWS Elemental Inference now generates contextual metadata from live video streams in real time, using AI to produce scene-level intelligence without custom machine learning infrastructure.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  5. AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

    AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout. Previously, changing these settings required contacting AWS Support.

    AWS Elemental MediaTailor•Feature•Jul 27, 2026