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  1. Providers
  2. ›Amazon Web Services
  3. ›AWS Elemental MediaTailor
  4. ›Update

Feature•Jul 27, 2026

AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

AWS Elemental MediaTailorAWS · Media Services

AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout. Previously, changing these settings required contacting AWS Support. You can now configure individual HTTP ad request timeouts, total ad personalization time budgets for live, VOD, and live ad prefetch, and enable parallel ADS requests.

These settings allow you to optimize ad delivery performance for your specific workflows. For example, you can increase the personalization time budget for live events to improve ad fill rates or enable parallel ADS requests in VOD workflows to reduce overall response time for faster video startup. New prefetch-specific timeout settings give you additional granularity for livestream ad retrieval.

You can configure these settings through the AWS Elemental MediaTailor console, AWS CLI, or AWS SDKs using the new AdsPersonalizationTimeouts and AdsPersonalizationConcurrency parameters on your playback configurations.

This feature is available in all AWS Regions where AWS Elemental MediaTailor is available.

To learn more about configuring ADS request timeouts, personalization time budgets, and concurrency, see Advanced settings in the AWS Elemental MediaTailor User Guide.

Read the original announcement↗

More from AWS Elemental MediaTailor

All AWS Elemental MediaTailor updates →

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    AWS Elemental MediaTailor•Feature•Sep 16, 2026

  2. AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion

    AWS Elemental MediaTailor now supports Low-Latency HTTP Live Streaming (LL-HLS) ad insertion using HLS Interstitials.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  3. AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

    AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion (SSAI) for livestreams.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  4. AWS Elemental Inference now generates contextual metadata from live video in real time

    AWS Elemental Inference now generates contextual metadata from live video streams in real time, using AI to produce scene-level intelligence without custom machine learning infrastructure.

    AWS Elemental MediaTailor•Feature•Sep 10, 2026

  5. AWS Elemental MediaTailor introduces in-console analytics dashboard for ad monetization and streaming performance

    AWS Elemental MediaTailor now includes an analytics dashboard built directly into the AWS Management Console, giving publishers a global and multi-region view of ad monetization and streaming performance — with the ability to compare across regions and drill into individual…

    AWS Elemental MediaTailor•Feature•Aug 31, 2026