AWS Elemental MediaTailor now provides automatic secure server-to-server integration with Google's ad platforms

AWS Elemental MediaTailor now automatically authenticates server-to-server connections with Google Ad Manager (GAM), Google Campaign Manager (GCM), and Google Display & Video 360 (DV360). This delivers a seamless integration experience for customers using Google's ad platforms.

MediaTailor provides server-side ad insertion (SSAI) to personalize ads in video streams. Google requires SSAI providers to establish a secure, authenticated connection when making ad requests and firing ad tracking events. Previously, MediaTailor customers needed to request activation of this integration through an AWS support case and be added to an allow list. With this update, MediaTailor automatically detects requests destined for Google's ad servers and establishes the required secure connection — no customer action required. Specifically:

• Google Ad Manager (GAM): Server-side ad requests to Google's ad server for publishers are automatically secured, which is required for access to Authorized Buyers — Google's real-time ad sales marketplace and ad exchange.
• Google Campaign Manager (GCM) and DV360: Server-side impression tracking requests are automatically routed through Google's authenticated endpoint and secured, supporting advertisers who run campaigns on these platforms with more accurate reporting and fewer rejected impressions.
• All other ad requests: continue to operate without modification.

AWS Elemental MediaTailor’s automatic server-to-server Google integration is available in all AWS Regions where MediaTailor is available, including US East (Ohio), US East (N. Virginia), US West (Oregon); Africa (Cape Town); Asia Pacific (Hyderabad, Malaysia, Melbourne, Mumbai, Osaka, Seoul, Singapore, Sydney, Tokyo); Canada (Central); Europe (Frankfurt, Ireland, London, Paris, Stockholm); Middle East (UAE); and South America (São Paulo). There is no additional cost for this feature. To learn more, visit the AWS Elemental MediaTailor documentation.