AWS End User Messaging RCS now supports rich media and interactive messaging

AWS End User Messaging now supports rich media and interactive messaging for RCS across all 22 supported countries. With the new SendRcsMessage API, you can send rich cards, carousels, images, videos, and interactive suggestion buttons that let recipients take action directly inside their messaging app.

RCS message recipients can tap to confirm an appointment, browse a product catalog, complete a payment in a webview, share their location, or interact with an AI agent, all without leaving their phone's messaging app. Behind each of these interactions is the same AWS infrastructure you already use to build applications. RCS becomes the interface layer that connects your backend services, your data, and your AI directly to your end users through your conversation with them.

With this release AWS now supports four RCS message types (text, files, rich cards, and carousels). These message types can be used with any combination of six actions (replies, URLs, webviews, phone calls, maps, and calendar events) to bring web and mobile app experiences directly into conversations.. Each message supports configurable SMS or MMS fallback for recipients without RCS.

AWS End User Messaging also introduces RCS Conversation pricing for 21 countries consisting of one flat rate for unlimited messages within a 24-hour session, so you can build back-and-forth workflows without per-message cost pressure.

RCS messaging is available in all AWS Regions where AWS End User Messaging is available. To learn more, see sending rich RCS messages in the AWS End User Messaging User Guide.