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Feature•May 27, 2026

Transformation flows in Images

Cloudflare ImagesCloudflare · Developer platform

Flows are automated rules that pair conditions (such as file extension, URL path, or query parameter) with parameters. Set up a flow to automatically apply image optimization to matching requests on your zone without writing code or changing URLs.

There are two modes for transformation flows:

  • Provider flows — Migrate from another image optimization service. Your existing URLs continue to work while Cloudflare rewrites provider-specific parameters to their Cloudflare equivalents. Currently, Cloudflare supports provider flows for Fastly Image Optimizer.
  • Custom flows — Define your own conditions and actions for use cases like automatic format conversion, responsive sizing with width=auto, or directory-based optimization.

To get started, go to Images > Transformations > Automation in the Cloudflare dashboard.

Learn more about transformation flows.

Read the original announcement↗

More from Cloudflare Images

All Cloudflare Images updates →

  1. View transformation analytics in Images

    You can now view account-level analytics for your Images transformation usage.

    Cloudflare Images•Feature•Sep 23, 2026

  2. New in Images: text rasterization and updates to the binding

    We've added more ways to manage and manipulate images with the Images binding. Here's what's new:

    Cloudflare Images•Feature•Sep 2, 2026

  3. Images binding is now billed per unique transformation

    The Images binding is now billed per unique transformation, matching the model already used for URL-based transformations. Repeat requests for the same combination of source image and parameters within the same calendar month are counted only once.

    Cloudflare Images•Feature•Jul 1, 2026

  4. New optimization features in Images

    These updates introduce new features for optimizing and manipulating with Images:

    Cloudflare Images•Feature•Jun 16, 2026

  5. Manage hosted images with the Images binding

    Use the Images binding to upload, list, retrieve, update, and delete images stored in Images directly from your Worker without managing API tokens or making HTTP requests.

    Cloudflare Images•Feature•Jun 10, 2026