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  2. ›Amazon Web Services
  3. ›Amazon Simple Email Service (SES)
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Feature•Aug 14, 2026

Amazon SES click tracking now supports custom URL paths for mobile app deep linking

Amazon Simple Email Service (SES)AWS · Front-End Web & Mobile

Amazon Simple Email Service (SES) now makes it easier to support mobile deep linking with the new ses:custom-path HTML attribute. When you add this attribute to an <a> tag, SES carries your path segment through to the tracking URL, so mobile operating systems can match it to your app's Universal Links (iOS) or App Links (Android) configuration. This enables you to use mobile deep linking without disabling engagement tracking.

This feature is available in all AWS Regions where Amazon SES is available. To use this feature, you need a custom redirect domain for click tracking with an Apple App Site Association (AASA) or Digital Asset Links verification file hosted on that domain. Then, add the ses:custom-path attribute to links in your HTML emails.

To learn more, see Configuring custom domains to handle open and click tracking and the Amazon SES email sending metrics FAQs in the Amazon SES Developer Guide.

Read the original announcement↗

More from Amazon Simple Email Service (SES)

All Amazon Simple Email Service (SES) updates →

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    Amazon Simple Email Service (SES)•Feature•Sep 25, 2026

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    Amazon Simple Email Service (SES)•Feature•Sep 17, 2026

  3. Amazon SES now supports S/MIME email signing

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    Amazon Simple Email Service (SES)•Feature•Sep 3, 2026

  4. Amazon SES now supports open and click tracking override parameters

    Amazon Simple Email Service (SES) now supports open and click tracking override parameters in the SendEmail and SendBulkEmail APIs.

    Amazon Simple Email Service (SES)•Feature•Aug 21, 2026

  5. Amazon SES now helps identify automated open and click events in event notifications

    Amazon Simple Email Service (SES) now helps you identify automated email interactions. Open and Click event notifications now include an isBotEvent field that indicates whether the event was likely triggered by an automated system or a human recipient.

    Amazon Simple Email Service (SES)•Feature•Aug 7, 2026