Connect Customer Outbound Campaigns now in Cape Town Africa

Connect Customer Outbound Campaigns digital channels (SMS, WhatsApp, and email) are now available in the Africa (Cape Town) Region. Businesses in the Region can now use Connect Customer's proactive outreach capabilities to create targeted, personalized engagement campaigns for service updates, promotional offers, appointment reminders, and product usage tips. Organizations configure and manage these campaigns through the Connect Customer admin website and Outbound Campaigns APIs.

A retail business in the Region can segment customers by purchase behavior, then run a coordinated campaign that sends promotional offers over SMS, appointment reminders over WhatsApp, and product usage tips over email, with each message personalized to the recipient. Built-in analytics show which messages drove engagement, and event-based triggers start campaigns automatically from customer actions such as a completed purchase or a missed appointment.

To learn more, see Outbound campaigns in the Amazon Connect Administrator Guide. To get started, visit the Amazon Connect Customer product page. For all Regions where Connect Customer Outbound Campaigns is available, see the AWS Region table.