Amazon IVS Low-Latency Streaming now supports server-side ad insertion

Amazon Interactive Video Service (Amazon IVS) Low-Latency Streaming now supports server-side ad insertion (SSAI), enabling you to monetize your live streams with video ads. IVS SSAI integrates with AWS Elemental MediaTailor to stitch ads directly into the video stream on the server, delivering a seamless viewing experience while providing access to ad decisioning, audience targeting, and personalization capabilities.

IVS provides an API operation to insert ad breaks into your live stream, giving creators or operators control over when ads run. Ads are stitched into the stream on the server, reducing the impact of ad blockers and simplifying client-side integration. When a live stream is recorded to Amazon S3, IVS includes ad markers in the recording, enabling you to monetize on-demand content as well.

Amazon IVS is a managed live streaming solution designed to make low-latency or real-time video available to viewers around the world. Visit the AWS region table for a full list of AWS Regions where the Amazon IVS console and APIs for control and creation of video streams are available.

To learn more, please visit the Amazon IVS Server-Side Ad Insertion documentation page.